About The Upfit Insider

The Mission

The Upfit Insider was built out of frustration — and purpose.

Frustration that the work truck industry — the one that clears snow, powers cities, moves goods, and builds infrastructure — still lives in the shadows online.

Try Googling how to spec a chipper truck or choose between a scissor lift and a hoist.

Good luck.

That’s where we come in.

My Story

I started in 2019 as an inside sales rep with zero knowledge.

Didn’t know what a PTO was. Thought “cab chassis” was a taxi type.

I learned from mentors. From walkarounds gone sideways. From mistakes.

Then I started posting.

Zero likes. Zero followers.

Today?
We’ve built a LinkedIn community of 17,000+ — and The Upfit Insider newsletter, read by work truck pros across the U.S.

Every post, every article, every playbook is field-tested and written by someone who’s spec’d it wrong — and then learned how to do it right.

Who We’re For

We built this for the folks who spec, sell, build, or buy work trucks and equipment:

• Fleet managers & mechanics
• Municipal buyers & DPWs
• Landscapers, builders, and snow pros
• Commercial truck dealers & upfitters
• Body manufacturers, tool brands, and OEM reps
• And the lone operator trying to figure out why his dump truck keeps breaking down

What You’ll Find Here

Every article, guide, and breakdown we publish is designed to do one thing:

Help you avoid five-figure mistakes in the work truck upfit process.

• Upfit spec checklists
• Real-world install reviews
• Tool and body breakdowns
• Cost guidance and strategy
• Fleet optimization tips
• Sales and quoting insights

No fluff. No filler. Just stuff that actually helps.

Why It’s Paid

The average work truck costs $150,000+. One bad spec can tank resale value, trigger a callback, or kill uptime.

For $15/month — less than the coffee you spilled on your seat this morning — you get:

• Weekly tactical articles
• Exclusive tools + guides
• Spec breakdowns that save you thousands

100% independent. 100% field-based. 100% worth it.

A Note from Leyhan

I didn’t build The Upfit Insider for myself.

I built it because no one else was doing it — and someone needed to.

Because too many veterans are clocking out with decades of hard-earned knowledge.
Because too many fleets are still spec’d wrong.
Because too many people are left guessing.

If even one shop, one crew, or one town gets it right because of this… that’s enough.

But I didn’t build it for one.

I built it for all of us.

Subscribe here

— Leyhan
Founder, The Upfit Insider